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UNDERGRADUATE COURSE DESCRIPTIONS (REQUIRED)
 

BSPM 4232/BFIN 4232 Sport Finance (3 credits)

An exploration of the many traditional and innovative revenue acquisition methods available to sport organizations. Along with conventional income sources such as tax support, ticket sales, concessions and fund raising, students receive in-depth exposure to more recent innovations relating to licensing sport products, media sales and corporate sponsorships.

Prerequisite: BFIN 2201         Offered: Fall & Spring   

BSPM 4330/BLAW 4330 Sport Law (3 credits)

An overview of the sport industry, including both amateur and professional sports. The Constitutional aspects of athletics with special attention toward procedural and substantive due process, equal protection and the right to contract. The formation and conditions of contracts from both the management and individual's perspectives, including breach of contract by either party. The rights of athletes, coaches and management according to the ability of each to participate in the prospective sports' leagues and organizations as evidenced by current labor law, tort law and the right to represent an athlete. Strong emphasis on ethical concerns in the sport industry.

Prerequisite: BLAW 2301         Offered: Fall & Spring    

BSPM 4535/BMGT/ 4535 The Management of Sport Organizations (3 Credits)

An application of the general principles of management to the sport industry and to the management of sport organizations in particular.  This course provides the student with an overview of the sport industry, as well as the issues encountered by managers of sport organizations and how management techniques can be applied to effectively address these issues.  Students will also consider the ethical and moral dilemmas facing sport managers.      

Prerequisite: BMGT 2501    Offered: Fall & Spring   

 

BSPM 4607/BMKT 4607 Sport Marketing (3 credits)

The applications of marketing science to all realms of the sport industry, including: professional sports; intercollegiate, interscholastic and intramural sports; amateur sports; and commercial and public sport and recreational facilities, clubs, resorts and service organizations. The special nature and needs of sport organizations. A view of the international sport business. Ethical issues in sport marketing. 

Prerequisite: BMKT 2601    Offered: Fall & Spring    


 

 UNDERGRADUATE COURSE DESCRIPTIONS (ELECTIVE)
 

BSPM 1535/BMGT 1535 Introduction to the Sport Industry (3 credits)

An introduction to the sport industry, growth trends in the industry, and careers in the industry including an overview of management in the professional sports franchise; intercollegiate athletics, sport marketing and promotions; athlete representation; sport law; facilities management; the health club, spa, resort industry; and sport tourism.

Prerequisite: None    Offered: Fall  & Spring   

BSPM 3450/ECON 3450 Economics of the Sport Industry (3 credits)

An economic analysis of the sport industry, with special emphasis on the market structure and conduct of baseball, football and hockey as played in the U.S. Topics include: analysis of the work-leisure decisions of sports fans, trends in the market for sports franchises, players salaries and their distribution, the competitive balance in sports leagues, and the impact of sports stadiums.                        

Prerequisites: ECON 1402, ECON 1403    Offered: Every third semester   
 

BSPM 4537/BMGT 4537 Global Sport Facilities Management (3 credits)

This course examines the real-time history and operations of sports facilities in the U.S. and throughout the world, largely through the use of the world wide web. Course content includes the study of planning and design, services management, marketing and public relations, concessions, event and operations management, maintenance, funding, administration and franchise interaction.   

Prerequisite: BMGT 2501   Offered: TBA     

 

 BSPM 4538/ BMGT 4538 International Sport Management (3 credits)

This course examines the management of sport in the emerging global village. Examination of sport as a cultural phenomenon and a management challenge in differing political, social and economic systems will be undertaken.        

Prerequisite: BMGT/BSPM 4535    Offered: Spring     

BSPM 4545/ BMGT 4545 Impact of the Media on the Sport Industry (3 credits)

This course examines the historical development and provides a general overview of the sport broadcasting industry with an emphasis on the economics associated with the differing league strategies and rights structures.  Issues to be examined include growth potential and limitations of TV and online/interactive media, and the viability of the marketplace for Women's sports.

 

Prerequisite: BMGT2501    Offered:  TBA