Larry M. McCarthy, Ph.D.
Associate Professor of Management

Larry McCarthy has been an Associate Professor of Management in the Center for Sport Management at Seton Hall University since August of 1998.  He teaches Sport Marketing at the undergraduate and graduate levels, International Sport Management, Introduction to the Sport Industry, and the Marketing portion of the M.B.A. Decision Making IV course.

Prior to this appointment, McCarthy was the Graduate Sport Management Program coordinator in the Department of Recreation & Sport Management at Georgia Southern University. His research interests focus on the valuation of sponsorship and naming rights, olympic sport and sport in Ireland. He has published articles in national and international journals and has presented his research work at regional, national and international conferences. He recently published his first textbook, Sport Promotion and Sales Management, with Richard Irwin and William Sutton.  He was appointed by The Atlanta Committee for the Olympic Games (ACOG) as an Olympic Envoy to the Olympic Council of Ireland for the Centennial Olympic Games.

McCarthy has a Ph.D. in Sport Management from The Ohio State University. He holds an M.A. in Sport and Fitness Management from New York University and a B.Ed. in Physical Education and Social and Environmental Studies from the National University of Ireland. Born in Cork, Ireland, McCarthy is married to Barbara and has two children, Connor and Shane.