Sports Management .:.

Program Description
High School Seminar
Advisory Board
Faculty
Faculty Publications
Internships
B.S.B.A Curriculum
Undergrad Courses
M.B.A Curriculum
Graduate Courses
Student Associations
Alumni
M.B.A. Application

GRADUATE COURSE DESCRIPTIONS

Graduate students must be formally admitted to the sport management program and complete 12 credits of sport management coursework in order to receive an MBA with a concentration in sport management.

BSPM 7220/BFIN 7220 Sport Finance (3 credits)

Analysis of the financial structure of sport organizations and activities. Specific review of professional sports leagues and teams (NBA, NFL, etc.), sports tours (PGA, USTA, etc.), minor leagues and college sports programs as well as the financial management of private and public sports facilities. Issues relating to various sources and uses of funds (ticket prices, government subsidies, television revenues, players’ salaries, sponsorship) and current controversies will be analyzed.

Prerequisite: BMBA 9101 Offered: Spring

BSPM 7401/BLAW 7401 Sport Law (3 credits)

Examination of legal issues arising out of the areas of amateur and professional sport. Discussion of amateur sport includes the roles, rules and activities of the NCAA and questions involving amateurism, eligibility, sex discrimination and antitrust. Discussion of professional sport includes professional sports leagues, antitrust, labor relations, contractual questions and representation. Issues important in both areas will be discussed, including violence in sport, drug testing, tort issues, and sponsorship endorsements.

Prerequisite: BMBA 9103 Offered: Spring

BSPM 7535/BSPM 7535 The Management of Sport Organizations (3 credits)

The application of management concepts and theories to sport organizations and the sport industry. Includes issues of organizational design, governance, public policy, labor relations and collective bargaining, ethical issues in sport and globalization of the sport industry.

Prerequisite: BMBA 9104 Offered: Fall

BSPM 7607/BMKT 7607 Sport Marketing (3 credits)

A strategic marketing examination of the sport industry. Sport events as marketing vehicles for corporations and brands, including licensing, merchandising, sponsorships and seasonal ticketing. The application of relationship marketing and database marketing to the sport industry.

Prerequisite: BMBA 9104 Offered: Fall

BSPM/BMGT 7537 Impact of the Media on the Sport Industry (3 credits)

This course examines the historical development and current state of the economic relationship between the broadcast industry and major sports leagues. It will include an examination of both economic and strategic values of the various sports properties to the networks, and how new media rights issues facing leagues and broadcasters will impact future negotiations and distribution choices.

Prerequisite: BMBA 9104 Offered: Summer Session