Recent Faculty Publications and Presentations

Laurence M. McCarthy, Ph.D.         

Sport Promotion and Sales Management, with Irwin, & Sutton.  Human Kinetics Publishers, 2002.

McCarthy, L. and Lyberger, M. (2002).  An Analysis of Volume Consumption, Consumer Interests and Perceptions of Sport Sponsorship as they relate to the Super Bowl, International Journal of Sports Marketing & Sponsorship, Vol. 3, No. 4, December/January.

McCarthy, L. and Lyberger, M. (2001).  An Assessment of Consumer Knowledge of Interest In, and Perceptions of Ambush Marketing Strategies, Sport Marketing Quarterly, Vol. 10, No. 4, pp. 130-137.

McCarthy, L. and Irwin, R. (2000).  An Examination of the Rationale and Motives for Corporate Purchase of Stadia and Arena Naming Rights, Cyber Journal of Sport Marketing, Vol. 4, No 2 and 3.   Available: http://www.cjsm.com/Current.htm

McCarthy, L. Lyberger, M., and Serguin, B. (2001).  “An Assessment of Consumer Perceptions of Sponsorship:  The 2000 Olympic Games. 9^th Congress of the European Sport Management Association, Vitoria-Gasteiz, Spain.  (Abstract published). Published as Analsis de las percepciones de las Estrategias del marketing ambush: El consumidor, El patrocinadoy y El patrocinado. 9 congreso Asociacion Europea para Las Gestion Del Deporte.

McCarthy, L. Lyberger, M., and Seguin, B. (2001).  “An Analysis of Perceptions of Ambush Marketing Strategies:  The Consumer, Sponsor And Sponsee, 9^th Congress of the European Sport Management Association, Vitoria-Gasteiz, Spain. (Abstract published) Published as Analsis de las percepciones de las estrategias del marketing ambush: El consumidor, El patrocinador y el patrocinado. 9 Congreso Asociacion Europea Para Las Gestion Del Deporte.

McCarthy, L. and Lyberger, M. (2001).  “An Analysis of Consumer Interest, Knowledgea nd Perceptions of Sponsorship of the 2000 Super Bowl, North American Society for Sport Management 16^th Annual Meeting, Virginia Beach, VA. (Abstracts)

Ann M. Mayo, Ph.D.

Mayo, A. and Hunter, R. (1999).  Issues in Antitrust, the NCAA and Sports Management, Marquette University Sports Journal, 32, pp. 43-62.

Mayo, A., McCarthy, L., Rosner, S., and Fay, T. (2000).  “The Application of NASSM Standards and Review Protocol to Business School Based Sport Management programs: Challenges, Ideas and Strategies,” North American Society for Sport Management 15^th Annual Meeting. (Abstracts).

Richard J Hunter, Esq.

Hunter, R. and Mayo, A. (1999).  Issues in Antitrust, the NCAA and Sports Management, Marquette University Sports Journal, 32, pp. 43-62.