Héctor R. Lozada (Ph.D., University of Kentucky) is Associate Professor of Marketing in the Stillman School of Business, Seton Hall University. He joined Seton Hall in 1996. Dr. Lozada teaches undergraduate Principles of Marketing, Consumer Behavior, and Marketing Research, and graduate Marketing Management, Marketing Research and International Marketing. His research focuses on (1) Strategy Formulation and Implementation in the Area of Innovation (Process and Product); (2) Environmental/Green/Ecological Marketing; (3) Postmodern/Neo-Marxist Critiques of Marketing and Alternative/ Interpretive Research Methods; and (4) Negotiations, Selling and International Marketing. He has published articles in the Journal of Consumer Research, European Journal of Economics, Finance and Administrative Sciences, The Coastal Business Journal, Journal of Business and Industrial Marketing, Journal of Euromarketing, Journal of Managerial Issues, Journal of Marketing Education,  Psychological Reports, the Journal of College Teaching and Learning and Business Research Yearbook, and a forthcoming article in the Journal of International Business Research.  He has also co-edited two books and has also presented paper in various professional conferences and symposia in the United States and abroad.