Gary H. Kritz (Ph.D., Indiana University) is Associate Professor of Marketing in the Stillman School of Business, Seton Hall University and Faculty Advisor of the Marketing Club. He teaches undergraduate Principles of Marketing and Advertising Management, and graduate Marketing Management, Consumer Behavior, and Advertising Strategy. His research focuses on information processing from product trial and advertising, international and promotional issues in traditional media and the Internet, marketing and management curriculum issues and practices, and personality factors in consumer behavior. He has published articles in the Journal of Business & Behavioral Sciences, Marketing Education Review, and The Coastal Business Journal, the Journal of College Teaching and Learning, the Business Research Yearbook, and has a forthcoming article in the Journal of International Business Research.  Dr. Kritz has numerous presentations and/or proceedings for the Academy of Marketing Science, Society for Consumer Psychology, American Psychological Association, INFORMS, The Society for Marketing Advances, Atlantic Marketing Association, Emerging Issues in Business & Technology, and the American Society of Business and Behavioral Sciences Conferences. Dr. Kritz joined the Stillman School of Business faculty in 2001 having previous experience in television production, broadcast journalism, and market research industries.