A specialization in
marketing develops skills necessary to perform activities in the areas of product planning
& development, brand management, services marketing, advertising, international
marketing, retailing, sales, strategic planning & implementation, and market &
consumer research.
A specialization in marketing consists
of a minimum of 12 credits (four 3-credit courses) out of
the following:
 | Sports Marketing
(BMKT 7607) |
| Marketing Research
(BMKT 7611) |
| International Marketing
(BMKT 7617) |
| International
Retailing (BMKT 7618) |
| Sales Management
(BMKT 7619) |
| New Product Planning & Development
(BMKT 7620) |
| Retail Operations & Strategies
(BMKT 7623) |
| Industrial Marketing
(BMKT 7625) |
| Consumer Behavior & the Marketing Mix
(BMKT 7627) |
| Advertising Strategy
(BMKT 7629) |
| Cases in
Strategic Marketing (BMKT 7633) |
| Advanced Marketing Research
(BMKT 9591) |
| Services Marketing Symposium
(BMKT 9600) |
